School Cites Labor Practices Abroad
The University of Michigan is the latest school to kick Coca-Cola off campus because of concerns about the company's labor practices in Colombia.
Labor activists for several years have been pressuring universities to stop selling Coke. Michigan, which has more than 50,000 students on its three campuses, is the activists' largest victory to date. New York University recently announced a ban as well.
At least nine schools have stopped selling Coke products, citing Colombia as one of the reasons.
The anti-Coke people claim that the company was complicit in violence against union workers in Colombia. Coke has vigorously denied those charges. The activists also have accused Coke of bad water quality and water usage practices in India. Again, Coke denies any wrongdoing.
Sales on university campuses, which represent a sliver of overall sales volume for Coke in the United States, aren't particularly important from a business standpoint. However, the public relations impact from the bans is significant for a company that relies so heavily on its marketing image.
Atlanta Journal Constitution, December 30, 2005 |
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U. of Michigan Kicks Coke Out
By: Pete Kendall, December 30, 2005 |
| We wonder what would happen if Coke accused the "anti-Coke people" of being under the influence of negative social mood. In addition to fitting the profile of bear market attacks on the world's best selling soft drink maker (see Sociotimes Coca Cola commentary and references from July 15), the University of Michigan's decision is a great example of the ways in which "society is impelled to turn on the most abundant beneficiaries of the old positive mood." For a deeper look, see the write-up on Wal-Mart in the January issue of The Elliott Wave Financial Forecast. |
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