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April 2007
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The Hemline Police
Category: FASHION
By: Pete Kendall, November 21, 2005
Stock broker Ralph Rotnem observed, rather casually, that the long-term trends of stock prices and of the hemlines on women’s skirts appear to be in concert. Skirt heights rose to mini-skirt brevity in the 1920s and in the 1960s, peaking with stock prices both times. Floor-length fashions appeared in the 1930s and 1970s (the Maxi), bottoming with stock prices. This is not likely a frivolous observation. In my judgment, it is not unreasonable to hypothesize that a rise in both hemlines and stock prices reflects a general increase in friskiness and daring among the population, and a decline in both, a decrease. Because skirt lengths have limits (the floor and the upper thigh, respectively), the reaching of a limit would imply that a maximum of positive or negative mood had been achieved.
Pioneering Studies In Socionomics

The recent lowering of skirt lengths (see EWI’s fashion review and followup) probably would not have been lost on Mr. Rotnem. He'd most likely also notice the rising level of limits and controls. As the references below explain, authoritarianism is a trait that gains prominence in a bear market. (Thanks to Leslie F. of Washington U. for the comic submission.)

Additional References

EWFF, May 2004
One of the most prominent changes is the shift away from the permissiveness and feelings of alignment with others to a sudden public fetish for restriction and control. Here’s how The Wave Principle of Human Social Behavior described some of the key traits that create this reactive, bear market craving for regulation and revenge: “A waxing negative social mood appears to correlate with a collective increase in discord, exclusion, unhappiness, anger, opposition, depression, destructiveness and a desire for power over others.” (For a more comprehensive list check out our socionomics web site at socionomics.org/what_is/what_is_polarity.aspx.) Since the NASDAQ 100’s peak in January, the papers have been filling up with headlines that describe the major and minor effects of this mass emotional downswing. Suddenly, in totally unconnected sectors of the planet, the perception is that tolerance, efforts to “keep up with the Joneses” and openness have all gone too far and “something needs to be done.” The following news diary shows how fast and deep the latest trend change is snapping into action.

January 13 “Feds Crack Down On  ‘Raves’: Prosecutor Pursues Organizers of Parties.” In the late 1990s, raves were a night-life staple. Now they are “widely considered notorious havens for illegal drugs like ecstasy.” Ecstasy is to Cycle V as LSD was to Cycle III in the 1960s. Like LSD, it is a psychedelic that was actually legal at the start of its bull market. “Users report feeling blissed out, energetic and emotionally open and loving.” Ecstasy, which is known as an “empathogen” because of its ability to facilitate empathy, fit perfectly with the bull, but society sees it as downright irritating now.

February 12 “Bush to Crack Down on Nuclear Black Market.” Remember back in 2000 when the world was considered so open and safe that nuclear secrets were turning up behind copy machines at U.S. weapons labs? That view has changed. The U.S. Energy Department has also announced “major steps to improve security including the removal of plutonium and highly enriched uranium from Lawrence Livermore National Laboratory and other weapons sites.”

March 8 “Crackdown on Cursing Starts.” A year ago, the FCC enforcement bureau ruled that use of the f-word at last year’s Golden Globe awards was not indecent because it was unrelated to a sexual act. But now it says that pop star Bono did, in fact, violate Federal regulations when he accepted his award.

March 10 “Senators Tell Baseball To Crack Down on Steroid Use.” Last October, when the “designer steroid” case hit the papers, EWFF explained that it was “stuck on page 3” because the market was still trending higher. We said, “Look for it to rise toward the front page as the downtrend intensifies.” Following the reversals from early 2004 highs in all three averages, baseball’s steroids problem did, in fact, make it to the front page. Notice, however, that crowds are still making their way out to the ballparks. That’s because stocks are still near their highs. When stocks collapse, the fans will file out and steroids will be cited as a major reason. But the real reason is the anger of fans, which is mostly still to come.

March 23 “Revenge Vowed Over Israeli Attack on Founder of Hamas.” The “unprecedented escalation” of the conflict in the Mideast is perfectly consistent with the long track record of Mideast turmoil, which suffered similar escalations near the downturns of 1929, 1966 and 1973. In the 1990s, it disappeared only to make a dramatic reappearance with the Palestinian riots, which hit in October 2000, right after the start of wave (3) of 1.

April 6 “Barcelona Bans Bullfighting.” Barcelona bans bull market?

April 8 “FCC Fines Clear Channel $495,000 for Making  ‘Alleged Indecent Content.’” What was standard fare for “shock jock” Howard Stern during the bull market has now cost radio stations $500,000 in fines.
“Princeton Plan Seeks To Ease Grade Inflation.” Near the lows of the 1970s, Princeton handed out A’s to about 30% of students. Between 1997 and 2002, the percentage jumped to 45%, and grades below B became relatively rare. As the bear market continues, grade point averages will fall with stocks.

April 9 “Feds Crack Down On Tax Shelters.” Back in 1999, when the Dow’s peak was just months away, The Elliott Wave Financial Forecast noted that property seizures were down 98%, and “IRS agents are turning nice.” This was probably one of the clearest signs that the approaching peak in social mood was likely to stand for years to come. Now, the era of the nice-guy IRS agent is ending. The IRS is beefing up “enforcement” and training its sights on “high-income taxpayers.”

April 11 “Dutch Cannabis Crackdown.” “In an increasingly conservative Netherlands,” drug laws are being drafted that “may bring an end to Amsterdam’s anything-goes reputation.” The Dutch government will propose a ban on the sale of the country’s strong home-grown cannabis. Police have already shut down many of the city’s famous hash bars. “The crackdown has reduced the number of cannabis coffee shops from 2,000 a few years ago to about 700 today.”
“War’s Full Fury Is Suddenly Everywhere.” Several reporters concurred with this assessment from The New York Times: “The atmosphere in Iraq has completely changed. In just a week, a fading guerilla war has exploded into a popular uprising.” The reporter says, “I was left with the question: why now?” A Mideast historian offered a explanation that edged closer to socionomics: “The killing of four American contract workers in Fallujah on March 31 and macabre celebration afterward made extreme violence possible and even invigorating. These examples whip up emotions. Pack mentality can overcome reason and propriety.” The error in this analysis is that it attributes the emotion to the action, when it is the other way around. The killings and the escalating conflict that followed were an expression of a crashing social mood.

April 23 “Louisiana May Ban Low-Slung Pants.” A Louisiana representative who is “tired of catching glimpses of boxer shorts and G-strings over the lowered belt lines of young adults,” has submitted a bill that will punish anyone caught wearing low-riding pants with a fine of as much as $500 or as many as six months in jail, or both. It probably won’t pass (not yet, at least), but the bill clearly expresses a shift away from the permissiveness that reined through the end of the great bull market. “I’m sick of seeing it,” said the bills sponsor. “The community’s outraged.” (As the Dow chuggs lower, we may find out where the term “blue laws” come from.)

April 26 “Patriot Act Popular, Giving Bush an Edge.” This is probably one of the most profound evidences of the potency of the new socionomic trend. Just weeks ago, the Kerry campaign was planning to use the acts intrusion on civil rights as a campaign issue: “But instead of the ideal issue to use against President Bush,” the Democrats have discovered that the public is squarely behind the measure. “In a turnabout, the act suddenly has emerged as a cornerstone of Bush’s re-election campaign.”
“Vengeance is Mined It’s payback time. That’s been the mantra for a variety of movie characters determined to bring justice to an unjust world.” Four vendetta movies, The Punisher, Walking Tall (a remake of the original Buford Pusser revenge flick that came out in February 1973, one month after at the start of the bear market of 1973-1974), Kill Bill Vol. 2 and Man on Fire have come out in just the last four weeks. All four hit it big at the box office, with debuts at No.1 or No. 2.

April 29 “China Orders Banks To Suspend Making Commercial Loans.”
“First Criminal Charges Brought Under New U.S. Anti-Spam Law.” Nobody likes spam, but during the bull market everybody put up with it. Saying it’s “gone too far,” U.S. prosecutors have launched the first volley in what promises to be an ongoing attack on many bull market business tactics.

Bear markets are necessary because they correct the excesses of the preceding rise. At big turns, like the one that began in 2000, they bring a wave of reality that breaks down many of the illusions of the bull market years. By the end of the current bear market, baseball will be back on a level playing field, third graders who can’t read won’t be advanced to the fourth, and the airwaves will be safe for the ears of children. But the sobering process is never smooth because virtually every restriction or call for retribution listed above creates a response by an adversary in the same negative mental state. After Israel assassinated Hamas leader, Sheik Ahmed Yassin, a Hamas official responded, “Words cannot describe the emotion of anger and hate inside our hearts.” When Yassin’s successor was also assassinated on April 18, the headline said, “Hamas Vows  ‘Volcano of Revenge.’” The more progress the U.S. forces make in Iraq, the more non-aligned parties join the fight and the more terrorists it creates. Another problem is overzealous implementation: The FCC’s new rulings caused radio stations to pull songs like Lou Reed’s Walk on the Wild Side, which has aired for years without complaint. In this way, even wise and well-conceived bear market reforms and dictates tend to have unintended negative consequences.

The Elliott Wave Theorist, August 2001
Bear markets bring authoritarianism. In a bull market people tend toward consensus, and everybody more or less agrees. Usually that begets a middle-of-the-road psychology. In a bear market you get polarization. On one side you get the people who want to militarize the entire world and on the other side you get people who want to rid themselves completely of state intervention. Usually the forces of centralization and statism win. That occurred in 1917 in Russia, in the 1930s when Hitler took over in Germany, in 1949 when the Communists took China, and in Cambodia in the 1970s.

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