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Before her version of "The Apprentice" began, Martha Stewart thought she was saying "you're fired" to Donald Trump.

While "The Apprentice: Martha Stewart" hasn't done well in the ratings, Stewart initially had much higher hopes — even that her NBC show would eclipse Trump's original.
"I thought I was replacing The Donald," Stewart says in the Nov. 14 issue of Fortune magazine, on newsstands Nov. 7. "It was even discussed that I would be firing The Donald on the first show."

After serving five months in jail for lying about a 2001 stock sale, which was followed by nearly six months of house arrest, the lifestyle guru says she feels resilient.

"I have learned that I really cannot be destroyed."
Yahoo News, October 31, 2005

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Stewart Planned to Bump Trump From Show
By: Pete Kendall, November 1, 2005

Martha, Martha, Martha!
With her revelations about firing Donald Trump and "I've learned that I cannot be destoyed" Martha reminds us of what EWFF said about Donald's popularity back in November 2004: “Pride comes before the fall, and nobody expresses the virtue of the unbounded ego better than The Donald.” Apparently, it’s time to amend that statement to include the one bull market personality the Donald deemed worthy of sharing top billing with, Martha Stewart. Now they’re sniping at each other as they try to fend off bad press, sinking ratings for both versions of the Apprentice and a general fatigue with their public images. This month’s EWFF covers our forecast for how we think the battle will come out.

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