 Coke just can’t seem to get any traction. The reason was covered in Socio Times on May 4, 2006 and June 29, 2006, the January issue The Elliott Wave Theorist and various other EWI entries over the last seven years. As we noted here in May, bear markets go better without Coke. At this point, Coke appears to realize this, too, as it is furiously trying to diversify into something that will put it back on the growth curve it was on for all but a few parts of the last century. As we explained here in June, this effort is coming up shy because the demand for energy drinks (as well as water and sports beverages for that matter) are also a byproduct of the bull market in social mood. The picture shows Coke’s latest effort to grow its way out of the bear market, a coffee based Coke drink. Blak is a good bear market name, and, according to one review, it’s surprisingly tasty. But here again, Coke is leaning on a product that is way to reliant on the long-term uptrend. For more on coffee’s bull market pedigree, check out our write-up on Starbucks in the November issue of The Elliott Wave Financial Forecast.
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